Manley Jewellery was ready and raring to go, but how would we launch it? With a little help from the most famous woman in Dublin of course!!! And so, #MollyLovesManley was born.
It involved a stupidly early start and accessorising Molly for the big day!
The campaign was done solely through twitter and we asked our followers to come on down to the Molly Malone statue, get their selfie with Molly and her new Manley and tweet it with #MollyLovesManley.
We had girls, mums and baby duo's, mum and daughter duo’s, couples, boys doing it for their girlfriends, a fella doing it for his sister, the works!